I think we all know that wine is both a programming language and a beverage, right?
Ok, so the average American has no idea that the programming language exists until they Google “wine” and the first result is a programming company, rather than a wine store for them to buy that great single vineyard Pinot Noir which is being sold for $82 instead of $84.
Who cares right?
Personally, in an age where most great start ups are backed by technology (which means code these days) we need to do a better job of coming up with ways to embrace marketing. Otherwise when a coder wants to give a wine gift, they end up finding http://www.uncorkedventures.com/WineGifts instead of what they are actually looking for!